Job Description:

Job Title: Retail General Manager

Reports To: Director of Operations

Employment Type: Salaried, Exempt

Position Summary

The Retail General Manager is responsible for the operations of the co-located (medical and adult use) Fairhaven dispensary, ensuring a best-in-class customer experience while maintaining compliance with all state and local cannabis regulations. This role is responsible for supervising the retail sales team (reception, budtenders, leads and the assistant general manager), driving sales performance, and partnering with the marketing team to coordinate and lead all in-store and community-oriented marketing initiatives.

Key Responsibilities

Sales Leadership & Customer Experience

Lead, motivate, and coach budtenders and leads to deliver exceptional service and product education.

Monitor sales KPIs and develop strategies to meet or exceed daily, weekly, and monthly sales goals.

Cultivate a welcoming, knowledgeable, and compliant retail experience for all customers and patients.

Resolve escalated customer issues with professionalism and empathy.

Operations & Compliance

Oversee opening and closing procedures, including all required cash handling activities.

Ensure all transactions and operations comply with state cannabis regulations (e.g., METRC) and Bask standard operating procedures.

Partner with compliance and inventory teams to maintain accurate product counts, labeling, and manifests.

Communicate feedback from staff and customers to upper management to improve operations and engagement.

Ensure adequate inventory in both medical and adult use operations, transferring as needed.

Maintain an organized, clean, and safe dispensary environment.

Team Development & Management

Create and maintain work schedules for retail staff

Recruit, train, and develop retail staff to uphold product knowledge, sales skills, and regulatory awareness.

Conduct regular performance check-ins and support career growth opportunities.

Manage sales team labor to meet operational needs efficiently.

Coordinate and lead a weekly team meeting with: Inventory Manager, Packaging Manager, Compliance Manager, Creative Manager and the Director of Operations.

Assist with any other tasks as required or delegated by upper management

Qualifications

3–5 years of retail management experience (cannabis industry preferred).

Proven record of meeting or exceeding sales goals and managing team performance.

Strong understanding of state cannabis regulations and compliance systems (e.g., METRC, Dutchie POS, etc.).

Excellent leadership, communication, and problem-solving skills.

Ability to thrive in a fast-paced, regulated, and customer-facing environment.

Must be 21+ years old and able to pass state-required background checks.

Preferred Skills

Experience in cannabis, hospitality, or high-volume retail environments.

Knowledge of cannabis products, strains, and consumption methods.

Proficiency with retail technology platforms (POS, inventory, CRM).

Strong analytical skills and business acumen.

Compensation & Benefits

Salary- $70-75K depending on experience

Performance based bonus incentives

Employee discounts on cannabis products

Benefits- Health, dental, vision, life, supplemental hospital indemnity and accident insurance, 401K

BASK Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

BASK Inc. aims to provide a healthy, welcoming, and enjoyable workplace for all employees. Our goal is to serve cannabis patients and consumers by providing state of the art facilities designed and built to produce high quality, consistent cannabis that is cultivated and processed in a controlled, secure, and sustainable environment. Our core belief in providing safe access to quality regulated cannabis drives our commitments to sustainable cultivation and processing practices, and to our community and environment.