Director, Digital Product Management

Director, Digital Product Management

Job category: Marketing

Job Type: Full Time

New York, New York

Closes on:

Job Description:

Who we are:

The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change around the most pressing issues in America. Since the non-profits founding, the organization and its partners in advertising, media, marketing and tech have been behind some of the countrys most iconic social impact campaigns Smokey Bear, A Mind Is a Terrible Thing to Waste, Love Has No Labels, Tear the Paper Ceiling and many more. With a current focus on mental health, gun violence prevention, the opioid epidemic, skill-based hiring and other critical issues, the Ad Councils national campaigns encompass advertising and media content, ground game and community efforts, trusted messenger and influencer engagement, and employer programs, among other innovative strategies to move the needle on the most important issues of the day.

Job Summary:

The Director, Digital Product Management at the Ad Council serves as a digital strategic leader within the Ad Councils campaign development team, overseeing the development of digital products for Ad Council campaigns, mentoring team members, and tracking digital trends. We are looking for a talented, passionate digital professional who wants to help us build best in class digital experiences for social good. In this role, you will get to work with the top advertising, digital and social agencies in the country as well as talented web developers and user experience leaders in the field. You will be part of a group that values innovation, collaboration and is passionate about our end users.

You will work on projects ranging in size and scope from managing the production of a landing page to developing robust websites with many interactive features. Digital products include: websites (mobile first, accessible), mobile apps, chatbots, campaign toolkit websites, ongoing website maintenance and optimization, generative AI applications, and other internal Ad Council digital initiatives both internal and external. You will also mentor a digital product manager, and recommend and advocate for best practices across all digital products. You will manage the development and optimization of products that either live on Craft CMS, our enterprise CMS Brightspot, or microsites that live within a campaign sponsors website or on their servers.

The compensation for this position is within the range of $95,000 $110,000 annually (based on experience level). The compensation package also includes an annual incentive, comprehensive benefit offerings, and generous paid time off.

What youll do:

  • Work collaboratively with internal and external stakeholders to create product strategy briefs and roadmaps that deliver on campaign KPIs and objectives
  • Manage the RFP and vendor selection process, including the development of RFPs to send to potential digital agencies, evaluating proposals and selecting vendors, and leading contracting processes including reviewing statements of work and procuring the necessary approvals
  • Work closely with digital agencies, freelancers, and cross-functional Ad Council team to oversee the development process for digital products including: presenting the product strategy and roadmap to stakeholders and securing necessary approvals, conducting regular meetings, and managing the product from concept through launch and beyond
  • Develop and manage product timelines and budgets, coordinate site deliverables including content and copy, and acting as the primary point of contact for the digital agency and internal/external decision-makers
  • Work collaboratively and cross-functionally with internal Ad Council teams, including analytics, strategy & evaluation, and campaign development, to create digital product evaluation, analytics tagging, and user research plans
  • Lead retrospectives, capturing and sharing learnings to be applied to future product development
  • Advocate for and/or lead implementation of SEO strategy and accessible design and development on campaign microsites developed by the Ad Council and our agencies
  • Proactively suggest recommendations and optimizations to digital products Stay current with trends in technology and media to guide the direction of future efforts
  • Identify opportunities to represent the Ad Council and our digital work at industry conferences and thought leadership events.
  • Work closely with other team members, as well as cross-functional leads, to optimize approach to product

What you bring:

  • 6+ years of experience building consumer-facing digital products as a product manager or product owner, working in all phases of the product life cycle, including ideation, design, development, launch, and iteration and optimization
  • Experience writing and implementing product roadmaps and user testing plans; defining campaign analytics; and leading content strategy
  • Demonstrated history of setting digital product KPIs and developing and executing plans to achieve these performance metrics
  • Proven expertise working with and influencing a variety of internal and external stakeholders, including developers, designers, copywriters and client and organizational leadership
  • Strategic mindset with the ability to collaborate cross-functionally to turn user insights into relevant strategies, optimizations, and priorities to improve digital product KPIs for both new and emerging and mature digital products
  • Strong point of view on UX for digital products (primarily websites) grounded in knowledge of best practices
  • Excellent oral and written communication skills
  • Strong emotional intelligence and problem-solving skills
  • Strong digital product ideation skills coupled with the ability to influence stakeholders
  • Ability to collaborate and build successful relationships across multiple functions and business areas both internally and externally and with varying degrees of technical expertise
  • Proficient in Microsoft Office, Google Analytics, and commonly used product management platforms, e.g. JIRA, Asana, Airtable, etc.
  • Experience working with any CMS platforms, with preference for Craft and WordPress; experience working in any enterprise CMS a plus

Qualities of a standout candidate:

  • Advertising agency or other relevant marketing experience
  • Experience with generative AI products
  • Familiarity with SEO best practices for websites
  • Familiarity with Google Tag Manager and Google Cloud Platform
  • Familiarity with WCAG 2.1 AA and 508 accessibility requirements
  • We serve a diverse audience, so bilingual in English/Spanish is a plus

What youll get:

All full-time the Ad Council employees are eligible for:

  • Full remote work arrangements; Robust and flexible time off; Parental/Caregiver leave; Health days.
  • Comprehensive Medical, Dental and Vision plans; Health and Flexible Savings benefit; Reimbursement toward health and wellness expenses; Additional insurances for your spouse/children/pets.
  • Participation in the Ad Council 403(b) Retirement Plan with generous annual company contributions.
  • Professional and skill-based development opportunities; Tuition Reimbursement

What were committed to:

At the Ad Council, we value and celebrate the unique characteristics and perspectives that make each person who they are. Diversity is the foundation of our work and allows us to reimagine how we reach our audiences. It is not simply our belief, but our duty, to cultivate a team that is representative of the American people. Only then can we drive true, measurable, and life-changing impact on the most important issues facing our country today.

The Ad Council is an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to race, creed, color, citizenship status, religion, sex, sexual orientation, gender identity, marital status, age, national origin, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status.

The Ad Council invites all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below.

How to reach us:

To apply online:

Email: (

Fax (212) 922-1676


Ad Council

Attn: People Operations Team

815 2nd Avenue, 9th Floor

New York, NY 10017


Apply Here


Company name:
The Ad Council

Position filled: Open

Email application here:

Apply at this website:

Company website: